Thrilled to share that my third guest blog post, Story Time: Not Just for Babies, was published last week on Nancy Schwartz’s Getting Attention! Helping Nonprofits Succeed through Effective Marketing. I had a great time writing about the importance of telling stories in nonprofit marketing. People aren’t moved by numbers or data, they are moved by relating to someone. I don’t discount the importance of data and the integral role it should play in nonprofit marketing. But to get someone to act, they must feel. And to get someone to feel, they must understand.
Check it out!