Getting Attention! – Nonprofit Chapin

Story Time: Not Just for Babies

November 25, 2013nonprofitchapin

Thrilled to share that my third guest blog post, Story Time: Not Just for Babies, was published last week on Nancy Schwartz’s Getting Attention! Helping Nonprofits Succeed through Effective Marketing. I had a great time writing about the importance of telling stories in nonprofit marketing. People aren’t moved by numbers or data, they are moved by relating to someone. I don’t discount the importance of data and the integral role it should play in nonprofit marketing. But to get someone to act, they must feel. And to get someone to feel, they must understand.

Check it out!

-N.C.

I Won’t Support My Grandma’s Nonprofit

May 14, 2013nonprofitchapin

I’m thrilled to share my second guest blog post with Nancy Schwartz’s Getting Attention! Helping Nonprofits Succeed Through Effective Marketing. The post, entitled I Won’t Support My Grandma’s Nonprofit, is all about the importance of innovation in nonprofit organizations. It can be very tough to innovate in any realm, as it’s easy to slip into the “tried and true” cycle of repeating what’s done in the past. Nonprofits have even more obstacles to innovation, with their accountability to the public in different ways than the for profit sector (proving success is not as simple as a bottom line with nonprofits). However, nonprofits are the ones that should be innovating the most because they are solving the biggest problems and doing the most important work.

Whoever heard of a movement, revolution, or even new invention that was a product of the status quo? If you’re solving social problems that haven’t been figured out before, what makes you think you can get to the solution without doing something new?

Check out the blog post here and think about the ways your organization is (or isn’t) innovating.

-N.C.

The Secret to Marketing to Millennials – There Isn’t One

March 4, 2013nonprofitchapin2 Comments

I’m excited to share that I was asked by Nancy Schwartz of Getting Attention!: Helping Nonprofits Succeed Through Successful Marketing to write a guest post for her blog. The post went up on Friday and you can read it here. Since she’s asked me to do a series of posts from the Millennial perspective, I wanted to set the stage that the Millennial generation cannot and should not be generalized. In the post, I list some of the reasons this is the case, and what to do about it.

Readers, I want to share with you that the only reason this happened is because Nancy, who is a well known and respected nonprofit marketing expert, came across my blog and enjoyed my voice. I am thrilled to be entering this partnership, as I know it will be phenomenal for my name recognition and my professional development. I again want to stress the organic nature of this arrangement and the fact that you can easily get there too – simply by starting a blog! I write about whatever I want, whenever I want, in my voice… and it’s been recognized! Very validating!

Happy reading!

-N.C.