Thrilled to share that my third guest blog post, Story Time: Not Just for Babies, was published last week on Nancy Schwartz’s Getting Attention! Helping Nonprofits Succeed through Effective Marketing. I had a great time writing about the importance of telling stories in nonprofit marketing. People aren’t moved by numbers or data, they are moved by relating to someone. I don’t discount the importance of data and the integral role it should play in nonprofit marketing. But to get someone to act, they must feel. And to get someone to feel, they must understand.
Check it out!
I’m thrilled to share my second guest blog post with Nancy Schwartz’s Getting Attention! Helping Nonprofits Succeed Through Effective Marketing. The post, entitled I Won’t Support My Grandma’s Nonprofit, is all about the importance of innovation in nonprofit organizations. It can be very tough to innovate in any realm, as it’s easy to slip into the “tried and true” cycle of repeating what’s done in the past. Nonprofits have even more obstacles to innovation, with their accountability to the public in different ways than the for profit sector (proving success is not as simple as a bottom line with nonprofits). However, nonprofits are the ones that should be innovating the most because they are solving the biggest problems and doing the most important work.
Whoever heard of a movement, revolution, or even new invention that was a product of the status quo? If you’re solving social problems that haven’t been figured out before, what makes you think you can get to the solution without doing something new?
Check out the blog post here and think about the ways your organization is (or isn’t) innovating.