This post is a complement to a podcast episode of Social Entrepreneur with Nathan A. Webster, of which I am a monthly contributor. To listen to the episode about this topic, click here.
When you hear the phrase fundraising planning – what do you think? Do you think about Excel spreadsheets that sit on the shelf, or documents with track changes with dates that span over eight months? Well, it doesn’t have to be that way. A plan can serve as a roadmap for the direction you want to go, and can be something you refer to when your executive director asks you to do something a little out there (it can help you say no!). At the end of the day, it can – and should – be something that helps you stay sane.
As you start to put together your plan – use last year to benchmark, but don’t set your sights too low & get stuck on what’s happened in the past. Be reasonable but also imaginative. And make sure you have concrete goals. For each group you are looking to raise money from (i.e. individuals, grants, events), think about what you want to accomplish. Are you trying to raise more money? Increase your number of donors? Those goals aren’t necessarily the same, so get clear on what you want to do from the beginning.
So what if you’ve put together your plan and now you have to manage your staff fundraising team? It’s not an easy feat – getting everyone on your team on the same page. There are endless ways to fundraise, and there are always more people to ask for money, so as a team manager it’s your job to decide how to prioritize the work to be done. It’s also super important to balance what has to be done with what could be done – i.e. what is good for long term fundraising.
A couple of tips to do this:
- Team retreats: In addition to your staff fundraising team, it’s good to include others as well, like your executive director, marketing team, or other volunteers working with you. Make sure to use time effectively – balance between strategic thinking and implementation. Make sure to do follow up! There’s nothing more frustrating than spending hours at a retreat and then hearing nothing afterwards.
- Regular check ins: Depending on your team, this could be with the whole team or one-on-one. It’s important to keep your staff working on what’s important, but still have the bigger picture in mind.
It’s all about open communication! But: what if you’re a team of one? Stay tuned for tips next time!
This post is a complement to a podcast episode of Social Entrepreneurship with Nathan A. Webster, of which I am a monthly contributor. To listen to the episode about this topic, click here.
Happy New Year! Now that you’ve received a mountain of donations for your cause (hopefully!), it’s time to get down to business and say something important to your donors: thank you.
Before getting down and dirty with your donor recognition, let’s take a moment to remember why it’s important. In the everyday madness of running your organization, it can be easy to take your donors for granted. But saying thank you – and stewarding donors – will pay off in the long run.
Donor retention (getting a donor to give more than one year in a row) is vastly more cost effective than donor acquisition (recruiting a brand new donor from the general community). And the best way to retain a donor is to say thank you and illustrate the impact their donation made.
Now let’s get down to it. Before we talk about how you can say thank you immediately, remember that involving your board and other volunteers is critical. As a donor, receiving a call or note from someone who’s not getting paid by the organization is very powerful. Plus, you can’t do everything yourself!
Here’s a few ways you can say thank you to your donors immediately.
- Consider doing a thank-a-thon. Depending on your group, you can do a lunchtime event with pizza or an early evening event with wine and cheese, and invite board members, volunteers, and program staff to make calls.
- Prepare a script that your volunteers can go off of. Keep it short and sweet – name, affiliation with the organization, thank you for the donation, and perhaps a short comment about why it made a difference. Personalizing it is even better. Don’t forget to smile, too!
- In the donor lists for your volunteers to call, and include: name, phone, donation amount or range, and year they’ve been donating since.
- Save major donors to get calls from the board chair, executive director or other management staff.
- Send acknowledgment letters immediately (or as soon as possible, within a week), for tax purposes & immediate communication from the organization.
- Prepare some inexpensive notecards – you can ask volunteers to handwrite some and return to you to send out.
Don’t forget to record all of this activity in your donor database!
Here’s a few ways you can create a culture of gratitude throughout the year.
- Pay attention to your customer service. Make sure everyone in your organization is saying thank you to anyone who is a donor. If you’re sending an email, say thank you in the beginning and at the end of the message.
- Try to recognize small moments like birthdays or donor anniversaries – donors are often only receiving solicitations from nonprofits, so it’s nice for them to receive other types of communications, even if they are informal.
- Consider doing a mid-year stewardship mailing. Mid-year is a great time, keeping them updated on what’s going on and priming them for an end of year ask. Make the mailing directly related to your mission, and have fun with it!
These tips may seem obvious, but you might be surprised how many nonprofits don’t take the chance to say thank you beyond the standard acknowledgment letter. A little gratitude goes a long way, so make it a goal to implement even just one of these tips this year. You’ll see your donor retention rates improve!
And thank you!
Some exciting news for 2018! I am going to be a monthly contributor to the podcast I’ve been on a couple of times, Social Entrepreneurship with Nathan A. Webster (if you want to check out my posts about the two other episodes I was on, check out I’m On a Podcast! and Fundraising Tips for the Last Two Months of the Year). I’ll be focusing on different topics related to fundraising. My episode comes out the third Monday of each month, so look forward to the first one this coming Monday!
I’ll also do a blog post that complements each episode, so as long as you’re subscribed to my blog, you’ll get notifications every time there’s a new episode. You can also subscribe to the podcast through your preferred podcast listening method – just search Social Entrepreneurship with Nathan A. Webster.
If you or someone you know might be interested in sponsoring the podcast, let me know here!
And thanks to Nathan for having me! I’m exciting to share fundraising tips with his audience!
We’re in the home stretch, friends! We’re in the final two months of the year and we’re ramping up for the busiest part of the giving season. If you’ve found yourself here thinking – well what do I do to raise money? – you’ve come to the right place.
A few months ago, I was honored to be a guest on the podcast Social Entrepreneur with Nathan A. Webster (you can check out the recording here). Nathan and I had such a good time that he invited me back to talk about five tips of things to do before the year wraps up. Here’s the link for the new one: 5 Fundraising Tips for Q4. Because I have your back, I’ve written up some notes from what we talked about.
Let’s get into it!
- Think of a story that illustrates your impact.
- We’re all emotional creatures, and we love a good story. It’s a great way to draw people in and show your impact without telling them what you do with tons of jargon and fluff. In this story, try to get as specific as possible, describing the people involved and using descriptive language about the setting and the feelings. Show, don’t tell!
- You can use this story everywhere, whether in mail, email, social media, or even in person. You might feel like you’re telling the story over and over, but you won’t oversaturate your donors – your donors only hear a fraction of your messages, and will pay attention to even a smaller portion than that.
- Tell your story & communicate it out.
- If you have the capacity, send out a mail appeal. You can stick with a simple letter and donation envelope. Mail it out to donors from the past three years, and if you have the time, you can segment the list more and send more targeted communications.
- Definitely make time, however, to focus on electronic communications, email and social media. A few email tips: keep your email as simple as possible, from the subject to the text inside. Make it very obvious what you’re asking for in the email. Make sure the donation request is above the fold; while many people are accessing their email on their phone, it’s still important. Speaking of the phone, make sure your website is both ready to go and mobile friendly.
- Use Giving Tuesday.
- Giving Tuesday is an annual day of giving, the Tuesday after Thanksgiving, as a response to Black Friday and Cyber Monday. It’s a fun day celebrating nonprofits and what they give to the community. Since we’re just a few weeks away, don’t spend too much time and energy on it – but at the very least, send out an e-blast with a donation button and post on social media (remember to use the hashtag #GivingTuesday!). If possible, find a donor or company who will match donations on that day.
- This is also a great day for a meme! Take an image from your organization (a cute animal, a beautiful outdoor setting, a cute kid) – and use language about impact, donating, feeling good, etc. Ask a young person if you need it! This is a fun way an intern or volunteer could help.
- Finally, check out their website at givingtuesday.org – it has tons of great resources.
- Use your board & other passionate volunteers.
- Ask your board to talk to their circles about the work your organization is doing. Make sure to send them details about your impact story so that they can tell the story themselves. Draft an email requesting donations that your board and other volunteers can send to their contacts.
- If there are a few extra passionate board members, have them follow up with donors who did not give their gift by the last two weeks of the year. If there are board members who are uncomfortable with asking, have them make some calls to say thank you.
- Say thank you!
- Make sure your acknowledgment letter template is ready and fits in with the message you set with your story. Try to get your thank you letters out as soon as possible. I’m not as much of a stickler to get them out 48 hours after receiving the donation, but sending them out within a week is ideal. Make sure your electronic acknowledgment message also reinforces your story.
- Try to have an attitude of gratitude while working with your donors. The end of the year can be a stressful time of year, and customer service is key in making sure donors have a positive experience with your organization.
- And extend that attitude of gratitude to yourself and the other staff or volunteers who are working tirelessly during this season. Saying a genuine thank you on a regular basis can mean a lot and make the work more enjoyable.
Speaking of saying thank you, thank you for the great work you’re doing. I hope you can take some of these tips and implement them to get your story out and raise plenty of money. Your cause is worth it, so it’s up to you to tell your donors and prospective donors all about how they can be part of it.
You know I always like to stay up to date with the latest and greatest goings on in the nonprofit sector… and that includes listening to podcasts related to the sector. One of these days I’ll post a roundup of all of my favorites (including the one I was recently a guest on!), but recently something special happened for one of them.
Tony Martignetti Nonprofit Radio just celebrated its 350th episode! Tony has put out an hour-long podcast every Friday for the past seven years. Amazing! If you’ve never listened before, I encourage you to tune in (Fridays at 10:00am PST) or subscribe and get the episodes straight to your phone. He always has really interesting guests, along with the regulars that he consults with, and talks through important issues for the sector.
I couldn’t let this momentous occasion go by without a congratulatory tweet, so I did one, making sure to include the episode’s special hashtag, #NonprofitRadio350. That tweet entered me to win one of their excellent prizes, and guess what?
I won the grand prize!
To my delight, because of the generosity of one of the podcast’s sponsors Pursuant, I won entrance into Gail Perry’s fundraising webinar series Create an Epic Year-End Fundraising Campaign, including seven sessions with some of the world’s top fundraising experts. While I have (a few!) years of fundraising under my belt, I will never stop learning more about fundraising best practices and how I might be able to jazz up my portfolio, so I’m just thrilled for this opportunity.
I want to say thank you to Pursuant and congratulations to Tony on such an amazing milestone! And encourage you all to subscribe to his podcast – it’s one of my favorites!
I’ll just be over here learning… 🙂
I’m very excited to share that I was recently interviewed as a guest on a podcast about social entrepreneurship! Check out the recording here. I had a great time chatting with Nathan about fundraising, the nonprofit sector, and other career hacks on his show, Social Entrepreneur with Nathan A. Webster.
Being on the podcast was a wonderful experience because it allowed me to reflect on some of the key moments of my life that have led me to where I am today. I got to share about how my mom shaped my approach to helping others. I talked about my experience interning at San Diego Grantmakers when I was in college, which opened my eyes to the path of fundraising for nonprofits. And I got to share the importance of one on one networking for long term success – that’s been such a huge part of my journey!
In addition to chatting about my path, it was fun to share tips I’ve learned along the way (resources I tap into and how I achieve my goals), my tendency according to Gretchen Rubin (I’m an obliger!), and even my love of The Real Housewives.
Take a listen and please share with anyone you think might benefit from what we chat about!
As I pivot into contract based work helping nonprofits do fundraising, it’s important that my message is clear: and so, I’ve launched a new website! It’s likely you’re reading this post on my new website, but if you’re reading this post from an email subscription or another way, check out www.nonprofitchapin.com and let me know what you think!
Last Thursday was my last day with my previous employer, a wonderful theater nonprofit in the East Bay of the San Francisco Bay Area. I have a few weeks off before I start my first contract, where I’ll be helping a nonprofit put together a three year fund development plan and evaluate their fundraising systems, including their donor database. It’s going to be a whole new type of relationship to my work, and I’m excited to try something new!
This transition has not been easy, and it has not been quick. It’s been something I’ve been thinking about for over a year now. But after a whole bunch of informational interviews and a lot of soul searching, I’m proud of this leap I’m in the middle of. And I implore you to think about a leap that you’ve been considering. Get out there and do some research! You never know where those thoughts might lead you…
I’ve been waiting to write this blog post for months. I’ve been waiting to make these career decisions for even longer. And today, on the sixth anniversary of this blog, I am ready to share what I’ve been thinking about for so long – my plans for the future.
Over my eleven years of working in fundraising and marketing for nonprofits I have learned so much. I’ve learned about the joys and the challenges of working in nonprofits, that there is always work to be done, and that at the end of the day, the work changes lives.
I’ve also learned to key in on the elements of work that I enjoy and that I’m really good at.
- I have eleven years of experience of working in various roles in development teams, and have a real knack for thinking about efficient operations. I know how to effectively manage direct mail appeals, put together major gifts programs, write and report on grants, put on a gala, or maintain a donor database.
- I love thinking about how teams work and supervising staff. Empowering nonprofit staff to do their best work – while taking care of themselves and their needs – is a real passion of mine.
- I love working in periods of change and transition – I like thinking on my feet and introducing new solutions to problems. And I have a knack for being a calming force during a time of chaos.
- I’d like to work with a greater variety of nonprofits. Ever since I got my Masters in Nonprofit Administration, I’ve been craving the ability to use the breadth of knowledge I received with a wide range of organizations.
- I want more flexibility with my time. I’ve realized that when I work constantly, I get in a zone and more quickly burn out, not doing my best work. I want a better balance so that I can do better work.
I’ve taken a lot of time to think about all of this, and had a bunch of informational interviews with people who have worked in development for a long time, and have landed on my next career move:
I’m looking to move into interim development director work.
I’ll help manage your development team, ensure your daily operations are taken care of and that money is raised, and even evaluate your current development program and make some recommendations. I’ll help during your search, help make a smooth transition to your permanent development director and then leave you to succeed.
With the constant state of turnover that many nonprofits find themselves in with this key position, I hope to fill a real need. Just because you’re between development directors doesn’t mean you have to put additional pressure on your current team or redirect someone else’s time. I can come in and help make sure everything runs smoothly.
My last full time day with my current employer is April 7. After some time off, I’ll be looking for jobs like this. If you hear of anyone who might need something like this, please think of me! I’ll be relying on my community of support – and that certainly includes you – to get me plugged in where I need to me. Many thanks in advance!!
We’re one month into the new year – have your resolutions gone to the wayside? Are you back in the rut of crazy, stressful days working away, with no time to think or take a breath?
I thought that might be the case!
And so, I wanted to remind you all of this brilliant piece in the Chronicle of Philanthropy: 10 Ways to Work Smarter in 2017 by Rebecca Koenig. Note the apropos use of the word smarter as opposed to harder. This piece has strategy and self-care all over it: two of my favorite words.
You should take the time to read about all ten ways, but here are some of my favorites and why:
- Reserve time to work without meetings. I use time blocking in my calendar and it is the only way I stay organized and productive! I put most of the projects I’m working on as “Free” time in Outlook, but if there’s something you need to work on with no interruptions, you can always say you’re busy. A meeting with yourself is just as important (if not more) than a meeting with others.
- Stop overusing social media at work. Can I shout this one from the rooftops? I’m definitely one to pop on all my social media channels during my lunch break, but if it’s not break time, it’s not Snapchat time. It’s easy to spend hours on Facebook, so don’t tempt yourself and don’t do it!
- Build strong relationships outside of your office. Spending time with other people who work in the nonprofit world but not at your organization can be incredibly rejuvenating. It can make you feel like you’re not alone in your struggles, or make you realize how wrong something is. Either way, it’s a success. And it is very validating!
- Accept imperfection. Made a mistake? Don’t beat yourself up about it. The more you stress over it, the more it creeps into the quality of your work. Mistakes are what make the successes even that much sweeter.
Brava, Rebecca Koenig. And here’s to a 2017 full of self-love!
It’s super easy to get caught up in the day to day. You wake up at the same time, do your same morning ritual, get to the office, and move on with your work. After a few months, you start to get the hang of it and it’s almost as if you’re going on autopilot.
It’s easy in these moments to keep going with the status quo. Even if you’re not feeling fulfilled by your work, your boss is terrible, and your hours are long, the easiest path to take is staying put.
But – it’s not the best path to take.
Moments where you’re entrenched in the usual routines are the moments I challenge you most to consider your actions – or, inaction. Are you happy with where you are and what you’re doing? Is there anything you would change about your situation if you could?
Speaking of “if you could” – chances are, you can. You’re in control of more things than you may think. You’re in control of where you work, how much you make, and how many hours you work. Heck, you’re even in control of whether you’re employed. Sure, there are external factors (including the need to make money to buy food and pay rent), but even those can be manipulated to some extent. Can you cut down your grocery bill and save up enough to have a month’s rent cushion? Can you tell your boss that you need a more flexible schedule? Or, more drastic, can you move to a different country and work remotely? The possibilities are endless, and it’s only your excuses that are holding you back.
Jobs will come and go. Remember that, for the most part, you’re in control of your situation. And try to stay true to what will make you the most happy. Because at the end of the day, there’s only one person whose feelings matter: you.