Redefining Purpose-Oriented in the Nonprofit Sector

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I came across this fascinating post in The Chronicle of Philanthropy: Why Nonprofits Need to Give Workers a Sense of Purpose and thought, as many others likely did, what the heck? What’s more full of purpose than showing up to work and having every task, even the most menial, work toward a larger goal of helping others?

I read the piece and realized: this is a different kind of purpose. And I’m totally for it.

The author defines a purpose-oriented worker as the following:

“This group defines work as being about relationships, having a meaningful impact, and personal growth. They see work as a means to serve others and grow themselves. They need to get paid and be acknowledged, but that’s not what gets them out of bed each morning.”

Pay close attention to the inclusion of self-growth in this definition: that’s what is often missing in others, and that is what is a key takeaway here.

The author writes that 45% of all nonprofit workers land in this category, and they are exceptional. We should do all we can to encourage this attitude: one of personal growth and employee fulfillment. This is the way to attract and retain good employees, not just by giving raises across the board (although that helps too!). Investing in our people is the most important thing we can do as nonprofit leaders to ensure the success of the nonprofits of the future.

I encourage you to take a look at the piece – it’s a great read and a good reminder that no matter what sector we work in, taking care of ourselves is the most important thing.

-N.C.

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