The Giving Pledge, a movement with the goal of encouraging the wealthiest individuals to give away a majority of their wealth to philanthropic causes, has been signed by more than 120 families in its nearly four years of existence. It has created some buzz about philanthropy amongst not only its target audience (the very wealthy) but also amongst general society. Whether praise or critique, people have talked about it.
A recent piece in the Chronicle of Philanthropy, Giving Pledge Donors Gave Big in 2013 but Not Much for Today’s Needs, is an interesting critique of the pledge and its participants. It lists several issues with the Giving Pledge, including the allowance of giving to private family foundations (where money isn’t necessarily given to nonprofits for several years or even lifetimes) and the lack of opportunity to discuss where or why the money is given. There are some interesting points, but I disagree with the heart of the piece.
The simple fact is that the Giving Pledge means people are talking about giving. The buck stops there and that should be enough for us in the sector to celebrate it. As much as we fundraisers would like to believe the word philanthropy is widespread and well known, it simply isn’t true. And while it would be wonderful if the very wealthy were having discussions about giving strategically and collaborating with their peers, I’m just happy they are talking about giving at all. I understand the points in this piece, and I appreciate many of the critiques, but I believe that at the end of the day, the Giving Pledge is a positive thing for the sector.
Let’s continue talking about giving. Once it’s a standard in everyone’s language, let’s then discuss the ways we can improve. For now, there’s more work to be done at the heart of this conversation.