Now that you have your plan together… what do you do if you have no other development staff members to help you execute? Not to worry – here are some tips as to how to go about prioritizing your time. Remember: even Beyonce has only 24 hours in a day!
First: prioritize. Get very clear with your executive director what is absolutely necessary to accomplish, and then pick some extra things to do to complement the need-to-do’s.
- Maybe there’s a big grant that your organization gets every year – it’s important to get the application and reporting deadlines on the calendar so that you don’t miss them. And build the relationship with the program officer!
- Your next item to execute should be a year end appeal. This can be an easy way to communicate out to a big group of donors and bring in money without too much one-on-one contact. It’s an efficient way to fundraise if you don’t have much time.
- Next would be relationship building, especially with major donors. They have the capacity to give large gifts that could make a big difference to your bottom line.
- Lastly, if you have time, you can throw in a fundraising event. Events are nice-to-have’s, but take a lot of time and aren’t guaranteed to raise a lot of money.
Next: remember that while you’re a team of one, you’re not REALLY a team of one! You have other resources at your fingertips.
- Are there other staff (outside of development)? They can help with demonstrating impact, like hosting a donor at an event with your clients.
- Is there a board? They can help with sharing stories about the organization.
- Is there a development committee? They can help with getting to know donors. You can assign them a portfolio of donors to work with.
- If not, can you work to form one? Can you identify a chair?
- Are there other volunteers? They can help with writing thank you notes or doing thank you calls.
- Can you mobilize your donors? They can help with acquiring new donors, by asking their friends to give on your behalf.
All of these people can help tell your story. They all have their unique perspectives on what the organization is doing. They can forward your e-newsletters, share your social media posts, attend your events, and be advocates for you in the community – which is the majority of what you should be spending your time on as a fundraising effort.
As you’re busy running around mobilizing all of these people – remember to say thank you. Not just to them, but also to yourself. Hold yourself lightly, and don’t put too much pressure on yourself. Be thoughtful about your work, take breaks when you need to, and do your best. The organization’s story will hold up no matter what!
You can do it! And thank you!